Fortnite and Polo Ralph Lauren Join Forces for a New Phygital Launch

While some fashion and lifestyle labels have yet to take on the metaverse or have been slow to engage consumers via the world wide web, Ralph Lauren has prided itself on being a leader within the virtual space. The renowned brand was one of the first to dive into the e-commerce space (over 25 years ago) and is now taking another leap by delivering an immersive experience with Fortnite. Epic Games' wildly popular title, Fortnite, boats more than 400 million users across its solo gaming and squad ...